Living Office Banner. A banner more engaging than a TV ad.
Orcon is a broadband company that did not require long-term contracts contracts, which is great for business people because you can expand or contract without fear of penalties. To get this across to time-poor business decision makers, we built an attention grabbing banner to run on business interest sites. It’s was a real office with 15 real staff, filmed in a studio and shrunk down to fit in a banner. When you arrived at the website, the office started to grow. Then to keep you engaged we threw in a few fun ways to interact with the banner. People spent more time playing with this banner than they would watching a TV ad. The average interaction time was just under two and a half minutes. By adding Twitter and Facebook buttons the banner was forwarded to almost 15,000 people. And in just 10 days it was clicked 48,000 times. Not bad for a banner.
Award – Silver x2
AXIS Awards – Gold x4
Caxton Awards – Best in Show
NAB Award – Best In Show