Red Bull

Sound Select. Making you the promoter.

Red Bull Sound Select is a music social platform where people can discover new bands, listen to the latest music, and share it all with their friends - allowing them to promote the acts they like. So to localise this global platform in New Zealand, Red Bull NZ and Special Group gave kiwi music fans the chance to become a band promoter, as well as inviting everyone to an epic three-staged gig located across three venues in the heart of Auckland. The campaign kicked off with banners asking people to become a band promoter. People could listen to the bands, choose the artist they wanted to promote and create a street poster. They could choose the poster design and even add their name as the promoter. The poster they created was printed and posted around the city, as well as being shareable on social media, with one lucky fan winning a VIP band promoter experience at the launch event.